Under Armour
Echo
Echo
Builders Club worked with Under Armour to usher in a bold new visual era for the brand through the launch of their new Echo shoe.
The product is a fusion of multiple high performing elements from various specialised products providing ultimate support, comfort, a novel lacing system and even the ability to switch between heel & slider mode.
We took feature cues such as layering, support & structure from the shoe as starting themes and built out a visual language through visual research, development and experimentation.
The product is a fusion of multiple high performing elements from various specialised products providing ultimate support, comfort, a novel lacing system and even the ability to switch between heel & slider mode.
We took feature cues such as layering, support & structure from the shoe as starting themes and built out a visual language through visual research, development and experimentation.
Creative Direction