Builders Club
After Hours
After Hours
Builders Club has always maintained a strong R&D ethos since it’s very beginning - keen to explore and adapt to new technologies and evolving landscapes in the digital design sphere.
That being said, we lacked a dedicated space to organise and showcase this non-commercial work, and tests, WIPS and dev work seemed (on the surface) disparate and without common thematic red threads.
AFTER HOURS is a subsection of Builders Club, tasked with archiving, curating and displaying the experimental, the unfinished and the new from within the walls of the studio.
The shifting branding is in itself an experiment in frame interpolation between different typefaces using Stable Diffusion and reflects the always-mobile approach we take to creative technologies, and the playful executions we create whilst getting to grips with new realms of imagemaking.
Creative Direction & Identity